A Designer’s Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

Chapter 1: An Overview of Research in Graphic Design - Dont Tell Me, Show Me Most of us think of computers as something that revolutionized the last decades of the 20th century, but early computing was underway before World War II. Since the introduction of these machines, people have been looking for betters ways to interact with them. In early configurations, computers were complex and cumbersome tools, used primarily by scientific, engineering, and military communities. The machines themselves were huge, and programmers dictated functions through physical punch cards. As advancements were made in scale and availability, command line interfaces streamlined the programming process, allowing for commands to be typed directly through a keyboard. Still, entering these lines of code required an understanding of programming languages alien to the uninitiated. The digital world we experience today touch screens at mass transit platforms and interactive devices in the hands of toddlerswould not have been possible if not for the practical application of a graphical user interface (GUI, sometimes referred to as gooey). GUI interfaces bring computer interaction to the masses, providing simple visualizations and easy analogy with the physical world. One of the first interfaces of this kind was developed in the early 1970s at Xeroxs Palo Alto Research Center (or PARC) for the experimental Alto computer. The team at Xerox knew that several factors were critical to widespread consumer adoption of personal computers, including availability and price. But the most crucial element was creating an interface that people actually understood. Design was the key. Read more Chapter 2: Research Strategies +Tactics - Tactic: Contextual Inquiry What is it? When unstructured interviews are conducted in a location related to how a person will use a design piece, the process is called contextual inquiry. For example, if working on a new self-checkout interface, the researcher might conduct interviews at a grocery store, rather than bringing shoppers to a neutral setting, such as a conference room or lab. Contextual inquiry requires the researcher/ observer to consider all the factors that might influence a person performing an activity, including things such as physical space, time-on-task, and other people or objects in the environment. Read more

Details e-book A Designer's Research Manual, 2nd edition, Updated and Expanded

🗸 Author(s): Ken Visocky O'Grady
🗸 Title: A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need
🗸 Rating : 4.3 from 5 stars (129 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

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