Belonging to the Brand: Why Community is the Last Great Marketing Strategy

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Highlights include:How community relates to the emotional connections developed via social media and contentWhy demographic, technological, and societal trends demand a reimagined community strategyA unique view of the ROI and measurement of communityHow a community strategy upends traditional marketing managementThe psychological connection between communities and brandsWhy NFTs and the metaverse change the game for community strategyPowerful brand benefits overlooked by most community strategies todayThrough extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.

Details e-book Belonging to the Brand

🗸 Author(s): Mark W. Schaefer
🗸 Title: Belonging to the Brand: Why Community is the Last Great Marketing Strategy
🗸 Rating : 4.7 from 5 stars (77 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

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