Brand Storytelling: Put Customers at the Heart of Your Brand Story

Winner Book of The Year Stevie® Silver AwardWinner NYC Big Book AwardWinner Best Public Relations Book of All Time Book AuthorityWinner Best New Storytelling E-Books Book AuthorityWinner Marketing and Public Relations Independent Press Award Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands to tap into authentic brand loyalty and human connection.

Details e-book Brand Storytelling

🗸 Author(s): Miri Rodriguez
🗸 Title: Brand Storytelling: Put Customers at the Heart of Your Brand Story
🗸 Rating : 4.4 from 5 stars (147 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Brand Storytelling by Miri Rodriguez

Landon Pollard
This thought-provoking work of non-fiction explores the mysteries of the human mind, delving into the complexities of consciousness and perception. Drawing on the latest scientific research, the author sheds light on the inner workings of the brain, offering fascinating insights into what makes us who we are. Engaging and accessible, this book is a must-read for anyone interested in the workings of the human mind.

Alaina Rodgers
Explore the mysteries of the universe with this fascinating exploration of astronomy and cosmology. From the origins of the universe to the search for extraterrestrial life, the author takes readers on a journey through the cosmos, shedding light on some of the universe's most profound mysteries. With its accessible language and engaging narrative, this book is a perfect introduction to the wonders of the cosmos.

Blysse Bond
Delve into the pages of this thought-provoking philosophical treatise, where the author grapples with some of life's most profound questions. From the nature of existence to the meaning of morality, each chapter offers a fresh perspective on the human condition. With its rigorous logic and elegant prose, this book is sure to spark lively debate and introspection.

Related ebooks of Brand Storytelling

Kilimanjaro - The Trekking Guide to Africa's Highest Moun...

The most authoritative and detailed guide to climbing Africa's highest mountainAt 19,341ft Kilimanjaro is Africa's highest mountain. Yet with no mountaineering skills necessary to reach the summit, even non-climbers can experience the thrill of climbing one of the world's greatest peaks. Includes full practical details – getting to Tanzania and Kenya, town guides and maps to Nairobi, Dar es Salaam, Arusha, Moshi and Marangu. Routes covered on 35 detailed walking maps in the proven Trailblazer…

English-Spanish First Little Readers: Guided Reading Leve...

Give English Language Learners the support they need in reading with these irresistible little books featuring text in English and Spanish. Written to correlate with Guided Reading Level B, these simple, predictable stories feature high-frequency words, rhyming, repetition, and helpful illustrations on topics kids love. Perfect as a bilingual resource for early learners or for introducing English speakers to a new language. Includes: 25 full-color, 8-page books4-page parent guideSturdy storage box

A Reason to Die (A Perley Gates Western)

From bestselling authors William W. and J.A. Johnstone—the explosive adventures of Perley Gates, who’s carving out his own legacy in the violent American frontier . . .   Restless cowpoke Perley Gates wanted nothing more than to track down the grandfather who abandoned his family years ago. What he found was the crazy old sidewinder barely hanging on after a Sioux massacre. The old man’s dying wish was to make things right for deserting his…

Three Days at Camp David: How a Secret Meeting in 1971 Tr...

The former dean of the Yale School of Management and Undersecretary of Commerce in the Clinton administration chronicles the 1971 August meeting at Camp David, where President Nixon unilaterally ended the last vestiges of the gold standard—breaking the link between gold and the dollar—transforming the entire global monetary system.Over the course of three days—from August 13 to 15, 1971—at a secret meeting at Camp David, President Richard Nixon and his brain trust changed the course…