Download Deploy Empathy: A practical guide to PDF Free ePUB

Deploy Empathy: A practical guide to interviewing customers image

Overview

Review

Comments

Download PDF

#1 on Product HuntOver 1,500 copies sold worldwide! If you're interested in implementing Jobs to be Done—whether you're a seasoned practictioner or new to the JTBD world—this practical guide to qualitative interviews belongs on your bookshelf alongside the books of Bob Moesta, Jim Kalbach, and Clayton Christensen. Deploy Empathy is underpinned by a key idea: how you ask a question matters just as much as the questions you ask. In order to thoroughly understand customer jobs to be done and pull out their hidden needs, desires, and processes, you need to ask questions empathetically. Thankfully, empathy is a skill that anyone can learn. Deploy Empathy will help you learn the skill of interviewing your customers and help you learn to truly listen to them. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence."A smart look at one of business's most overlooked but critical topics." - Morgan Housel, Partner at Collaborative Fund and Author of the International Best-Seller The Psychology of Money"Deploy Empathy is a rare treat: a deep dive, by an expert practitioner, into customer interviews. In addition to strategic exhortations to keep the interview focused on the customer, the tactical advice about phrasing to draw out their opinions and emotions without biasing them is top notch. I'd heartily recommend it to anyone who builds or sells. Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them." - Patrick McKenzie (aka patio11), Founder, Kalzumeus Software

Details e-book Deploy Empathy

🗸 Author(s): Michele Hansen
🗸 Title: Deploy Empathy: A practical guide to interviewing customers
🗸 Rating : 4.8 from 5 stars (54 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Deploy Empathy by Michele Hansen

Spring Baldwin
This thought-provoking work of non-fiction explores the mysteries of the human mind, delving into the complexities of consciousness and perception. Drawing on the latest scientific research, the author sheds light on the inner workings of the brain, offering fascinating insights into what makes us who we are. Engaging and accessible, this book is a must-read for anyone interested in the workings of the human mind.

Marlenne Barnett
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.

Rebecca Adams
Dive into a gripping thriller that takes readers on a pulse-pounding journey through the criminal underworld. Set in a gritty urban landscape, the story follows a determined detective as he races against time to catch a ruthless serial killer. With its twisty plot and nail-biting suspense, this book is guaranteed to keep readers on the edge of their seats.