Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.
Details e-book Digital Marketing
🗸 Author(s): Dave Chaffey
🗸 Title: Digital Marketing
🗸 Rating : 4.6 from 5 stars (229 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Digital Marketing by Dave Chaffey
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This captivating novel weaves together history and romance in a sweeping saga of love and loss set against the backdrop of war-torn Europe. As the world is torn apart by conflict, the lives of the protagonists are forever changed by the tumultuous events of the time. With its vivid imagery and poignant storytelling, this book is a moving tribute to the resilience of the human spirit.
This gripping true crime narrative offers a chilling glimpse into the minds of some of history's most notorious criminals. From cold-blooded killers to master con artists, each chapter delves into the twisted motives and methods of these infamous individuals. With its riveting storytelling and meticulous research, this book is a must-read for armchair detectives and true crime enthusiasts alike.
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