Global Marketing

For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.  Also Available with MyMarketingLab™MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:   0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of:0134129946 / 9780134129945 Global Marketing0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing 

Details e-book Global Marketing

🗸 Author(s): Warren Keegan,Mark Green
🗸 Title: Global Marketing
🗸 Rating : 4.4 from 5 stars (149 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Global Marketing by Warren Keegan

Emeri Carr
Delve into the pages of this engrossing historical fiction novel, where the past comes alive in vivid detail. Set against the backdrop of a bygone era, the story follows the lives of ordinary people caught up in extraordinary events. With its richly drawn characters and immersive storytelling, this book offers a glimpse into a world long gone but not forgotten.

Ronae Berry
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.

Blysse Bond
Dive into a world of magic and mystery with this enchanting fantasy novel, where mythical creatures and ancient prophecies collide in an epic battle for survival. As darkness descends upon the land, a young hero must rise to fulfill his destiny and save the kingdom from destruction. With its richly imagined world and compelling characters, this book is sure to transport readers to a realm of wonder and adventure.

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