How to Price Effectively: A Guide for Managers and Entrepreneurs

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

Details e-book How to Price Effectively

🗸 Author(s): Utpal Dholakia
🗸 Title: How to Price Effectively: A Guide for Managers and Entrepreneurs
🗸 Rating : 4.5 from 5 stars (73 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about How to Price Effectively by Utpal Dholakia

Alaina Rodgers
This comprehensive guide to personal finance offers practical advice and actionable strategies for achieving financial freedom. From budgeting and saving to investing and retirement planning, the author covers all the essential topics needed to build wealth and secure a stable financial future. Accessible and informative, this book is a valuable resource for anyone looking to take control of their finances.

Kendal Jennings
This captivating memoir offers a deeply personal glimpse into the life of a remarkable individual, whose journey from hardship to triumph serves as an inspiration to us all. From humble beginnings to extraordinary achievements, the author's story is a testament to the power of perseverance and determination. With its raw honesty and heartfelt emotion, this book is a must-read for anyone seeking inspiration and hope.

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