Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key FeaturesChapter-opening Scenarios capture your attention by discussing current PR challenges―such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s "Like a Girl" campaign―and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to "solve" the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases―such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists―to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U. S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Details e-book Introduction to Strategic Public Relations
🗸 Author(s): Janis Teruggi Page,Lawrence J. Parnell
🗸 Title: Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
🗸 Rating : 4.4 from 5 stars (85 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Introduction to Strategic Public Relations by Janis Teruggi Page
This comprehensive guide to personal finance offers practical advice and actionable strategies for achieving financial freedom. From budgeting and saving to investing and retirement planning, the author covers all the essential topics needed to build wealth and secure a stable financial future. Accessible and informative, this book is a valuable resource for anyone looking to take control of their finances.
This beautifully illustrated cookbook is a culinary journey around the world, showcasing a diverse array of delicious recipes from every corner of the globe. From exotic street food to traditional home-cooked meals, each dish is a celebration of the rich tapestry of global cuisine. With its mouthwatering photographs and easy-to-follow recipes, this book is a must-have for any aspiring chef.
Dive into a world of magic and mystery with this enchanting fantasy novel, where mythical creatures and ancient prophecies collide in an epic battle for survival. As darkness descends upon the land, a young hero must rise to fulfill his destiny and save the kingdom from destruction. With its richly imagined world and compelling characters, this book is sure to transport readers to a realm of wonder and adventure.
Related ebooks of Introduction to Strategic Public Relations
Brain Lock, Twentieth Anniversary Edition: Free Yourself ...
The definitive classic that has helped more than 400,000 people defeat obsessive-compulsive behavior, with all-new material from the authorAn estimated 5 million Americans suffer from obsessive-compulsive disorder (OCD) and live diminished lives in which they are compelled to obsess about something or to repeat a similar task over and over. Traditionally, OCD has been treated with Prozac or similar drugs. The problem with medication, aside from its cost, is that 30 percent of people treated…
Tunnel of Bones (City of Ghosts #2) (2)
In the chilling sequel to City of Ghosts, Cassidy Blake and her ghost friend, Jacob, are back for more spine-tingling adventures. This time, they find themselves in the haunted tunnels that lie beneath the city of Paris, where they must face their darkest fears and solve a centuries-old mystery. Along the way, they encounter a cast of unforgettable characters, both living and dead, as they race against time to unravel a dangerous secret that threatens…
Surviving O Block: The Streets Don't Love You
Best known as Prince Dre, born Deandre Eric Campbell, is a survivor, leader, father, and a Gold Record Recording Artist. He was a part of the 2012 Chicago drill scene with well-known artists like Chief Keef, Lil Reese, Lil Durk, King Von, Boss Top, LA Capone, OTF Nuski, and more. He has released many mixtapes and studio albums. Surviving O Block: The Streets Don’t Love You is his debut book.Author IG: @1princedrePublisher IG: @wcwriting1
The Big Case (Disney Zootopia) (Step into Reading)
The modern mammal metropolis of Zootopia is a city like no other. Comprised of habitat neighborhoods like ritzy Sahara Square and frigid Tundratown, it's a melting pot where no matter what you are, from the biggest elephant to the smallest shrew, you can be anything. But when optimistic Officer Judy Hopps arrives, she discovers that being the first bunny on a police force of big, tough animals isn't so easy. Determined to prove herself, she…
The Great Gatsby (Annotated): The Original 1925 Version of F. Scott Fitzgerald’s Novel, Enriched by Andrew Hole’s Historical Introduction (Contains Original Photos) The Freedom Model for Addictions: Escape the Treatment and Recovery Trap The Obesity Code: . The Keys To Weight Loss Unlocked Survivors: The Gathering Darkness #1: A Pack Divided Fadeout (A Dave Brandstetter Mystery) It’s the End of the World and I’m In My Bathing Suit The Vanderbeekers And The Hidden Garden (The Vanderbeekers, 2) River of Shadows (Underworld Gods) A Beautiful Ferocity: Cullen’s Celtic Cabaret – Book 2 Courage Rising: (# 16 in The Bregdan Chronicles Historical Fiction Romance Series)
