In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of HabitIf you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).
Details e-book Invisible Influence
🗸 Author(s): Jonah Berger
🗸 Title: Invisible Influence: The Hidden Forces that Shape Behavior
🗸 Rating : 4.5 from 5 stars (516 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Invisible Influence by Jonah Berger
This gripping thriller takes readers on a rollercoaster ride through the dark alleys of a crime-ridden city, where the protagonists must unravel a complex web of deceit to solve a murder. The plot twists are relentless, keeping readers on the edge of their seats until the final revelation. With its well-developed characters and gritty atmosphere, this book is a must-read for fans of the genre.
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.
This poignant memoir offers a deeply personal account of one woman's journey to overcome adversity and find redemption. From childhood trauma to adult struggles, the author shares her experiences with honesty and vulnerability, offering hope and inspiration to readers facing their own challenges. With its raw emotion and powerful storytelling, this book is a testament to the resilience of the human spirit.
Related ebooks of Invisible Influence
Hollywood Heroes: How Your Favorite Movies Reveal God
Within the captivating narratives of beloved Hollywood films lies a hidden treasure—a reflection of the divine. From The Lord of the Rings to The Matrix, these cinematic masterpieces subtly unveil essential truths about God's existence, nature, and plan for humanity. Through the lens of popular culture, author Frank Turek delves into the compelling parallels between movie characters and biblical themes, demonstrating how the stories we love entertain, inspire, and ultimately point us toward the ultimate…
The No-Cry Sleep Solution, Second Edition
The classic, best-selling no-tears guide to making sure your baby—and you—get a full night’s sleep has been updated – it is now easier to use and has been expanded to include more solutions plus critical new safety information.Nearly all babies fight sleep. Some people argue that parents should let their baby “cry it out” until the child falls asleep; others say parents should tough it out from dusk until dawn. Neither tactic fosters happiness in…
Drug Dealer, MD: How Doctors Were Duped, Patients Got Hoo...
The disturbing connection between well-meaning physicians and the prescription drug epidemic.Three out of four people addicted to heroin probably started on a prescription opioid, according to the director of the Centers for Disease Control and Prevention. In the United States alone, 16,000 people die each year as a result of prescription opioid overdose. But perhaps the most frightening aspect of the prescription drug epidemic is that it’s built on well-meaning doctors treating patients with real…
Sunshine Beach (Ten Beach Road Series)
In this brand-new summer read by the USA Today bestselling author of The House on Mermaid Point, three women join forces to bring a historic seaside hotel back to life… There’s nothing that a fresh coat of paint and a few glasses of wine can’t fix… After losing their life savings in a Ponzi scheme, Maddie, Avery, and Nikki have banded together to make the most of what they have left, using their determination,…
NOFX: The Hepatitis Bathtub and Other Stories NACE 1 Exam Prep Practice Test: 600+ Fundamentals of Nursing Practice Questions for the Nursing Acceleration Challenge Examination Another Kind of Madness: A Journey Through the Stigma and Hope of Mental Illness Ultimate Bug Rumble (Who Would Win?) (17) Client-Centered Therapy: Its Current Practice, Implications, and Theory Rockhounding for Beginners: Your Comprehensive Guide to Finding and Collecting Precious Minerals, Gems, Geodes, & More The Traveling Book: A book about Little Free Libraries Wound, Ostomy, and Continence Nurses Society Core Curriculum: Wound Management The Farmer’s Wife Homestead Medallion Quilt: Letters From a 1910’s Pioneer Woman and the 121 Blocks That Tell Her Story GOVT (Book Only)
