This comprehensive textbook provides a thorough overview of marketing management principles and practices. It covers key concepts such as market segmentation, targeting, competitive analysis, product development, pricing, promotion, and distribution. The book emphasizes the latest trends and advancements in digital marketing, social media, and data analytics. With numerous case studies and examples, it offers practical insights into real-world marketing challenges and opportunities. This revised edition incorporates the latest industry developments, including the impact of technology, globalization, and sustainability on marketing strategy. It is an essential resource for students, practitioners, and anyone seeking to enhance their marketing knowledge and skills.
Details e-book Marketing Management, 15The Edition
🗸 Author(s): PHILIP KOTLER
🗸 Title: Marketing Management, 15The Edition
🗸 Rating : 4.6 from 5 stars (2268 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Marketing Management, 15The Edition by PHILIP KOTLER
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