Marketing Management, Fifteenth Edition by Philip Kotler is a comprehensive guide to the principles and practices of effective marketing. This classic textbook provides an in-depth analysis of the marketing environment, consumer behavior, and marketing strategy. With updated case studies, real-world examples, and the latest marketing trends, this edition equips readers with the knowledge and skills necessary to succeed in today's competitive business landscape. Covering all aspects of marketing, from product development and pricing to customer relationship management and digital marketing, this book is an essential resource for students, practitioners, and anyone interested in understanding the art and science of marketing.
Details e-book Marketing Management,Fifteenth edition
🗸 Author(s): Philip Kotler
🗸 Title: Marketing Management,Fifteenth edition
🗸 Rating : 4.4 from 5 stars (1177 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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