Marketing: The Core (Irwin Marketing)

Delve into the fundamental principles of marketing with Marketing: The Core. This comprehensive text by Roger Kerin and Steven Hartley unravels the key concepts and frameworks that shape modern marketing. From consumer behavior to digital strategies, this book provides a thorough understanding of the ever-evolving landscape. Written in an engaging and accessible style, 'Marketing: The Core' empowers readers with the knowledge and skills to navigate the complex terrain of marketing in today's competitive business environment. With real-world examples and thought-provoking case studies, this book will ignite your curiosity and equip you to make informed marketing decisions that drive success.

Details e-book Marketing

🗸 Author(s): Roger Kerin,Steven Hartley
🗸 Title: Marketing: The Core (Irwin Marketing)
🗸 Rating : 4.4 from 5 stars (185 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Marketing by Roger Kerin

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Sharrie Day
This thought-provoking work of non-fiction explores the mysteries of the human mind, delving into the complexities of consciousness and perception. Drawing on the latest scientific research, the author sheds light on the inner workings of the brain, offering fascinating insights into what makes us who we are. Engaging and accessible, this book is a must-read for anyone interested in the workings of the human mind.

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