Marketing: The Core (Irwin Marketing)

Delve into the fundamental principles of marketing with Marketing: The Core. This comprehensive text by Roger Kerin and Steven Hartley unravels the key concepts and frameworks that shape modern marketing. From consumer behavior to digital strategies, this book provides a thorough understanding of the ever-evolving landscape. Written in an engaging and accessible style, 'Marketing: The Core' empowers readers with the knowledge and skills to navigate the complex terrain of marketing in today's competitive business environment. With real-world examples and thought-provoking case studies, this book will ignite your curiosity and equip you to make informed marketing decisions that drive success.

Details e-book Marketing

🗸 Author(s): Roger Kerin,Steven Hartley
🗸 Title: Marketing: The Core (Irwin Marketing)
🗸 Rating : 4.4 from 5 stars (185 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Marketing by Roger Kerin

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