Download Obviously Awesome: How to Nail Product PDF Free ePUB

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It image

Overview

Review

Comments

Download PDF

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

Details e-book Obviously Awesome

🗸 Author(s): April Dunford
🗸 Title: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
🗸 Rating : 4.6 from 5 stars (981 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Obviously Awesome by April Dunford

Emeri Carr
This gripping thriller takes readers on a rollercoaster ride through the dark alleys of a crime-ridden city, where the protagonists must unravel a complex web of deceit to solve a murder. The plot twists are relentless, keeping readers on the edge of their seats until the final revelation. With its well-developed characters and gritty atmosphere, this book is a must-read for fans of the genre.

Chelese Thomson
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.

Ethelda Dixon
This captivating novel weaves together history and romance in a sweeping saga of love and loss set against the backdrop of war-torn Europe. As the world is torn apart by conflict, the lives of the protagonists are forever changed by the tumultuous events of the time. With its vivid imagery and poignant storytelling, this book is a moving tribute to the resilience of the human spirit.