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“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business. It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for—and he was right. Within a few years, he raised Palmer’s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own. “A remarkable saga…filled with insights not only into sports, but also into human nature” (The Dallas Morning News), Players features landmark moments, including the multiyear battle to free Palmer from a bad deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; baseball pitcher Catfish Hunter’s battle to become MLB’s first free agent; and how NFL executives transformed pro football from a commercial dud to the greatest show on earth. “An entertaining, illuminating read” (New York Journal of Books), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern sports world, and the people who made it happen. “No part of the media and entertainment industry has seen a more substantial economic transformation than sports….A half-century tour spanning a variety of widely recognized and lesser-known sports figures and competitions that have played roles in the industry’s development….Players could not be more timely” (The New York Times).

Details e-book Players

🗸 Author(s): Matthew Futterman
🗸 Title: Players: How Sports Became a Business
🗸 Rating : 4.5 from 5 stars (91 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Players by Matthew Futterman

Kayla Mills
This captivating memoir offers a deeply personal glimpse into the life of a remarkable individual, whose journey from hardship to triumph serves as an inspiration to us all. From humble beginnings to extraordinary achievements, the author's story is a testament to the power of perseverance and determination. With its raw honesty and heartfelt emotion, this book is a must-read for anyone seeking inspiration and hope.

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Dive into a gripping thriller that takes readers on a pulse-pounding journey through the criminal underworld. Set in a gritty urban landscape, the story follows a determined detective as he races against time to catch a ruthless serial killer. With its twisty plot and nail-biting suspense, this book is guaranteed to keep readers on the edge of their seats.

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This poignant memoir offers a deeply personal account of one woman's journey to overcome adversity and find redemption. From childhood trauma to adult struggles, the author shares her experiences with honesty and vulnerability, offering hope and inspiration to readers facing their own challenges. With its raw emotion and powerful storytelling, this book is a testament to the resilience of the human spirit.