This comprehensive textbook provides an in-depth exploration of marketing principles and practices. It offers a balanced blend of theory and practical applications, guiding readers through the complexities of this dynamic field. With a focus on modern marketing strategies and emerging trends, the text covers key concepts such as marketing research, consumer behavior, product development, pricing, promotion, and distribution. Written by renowned marketing experts, this book is essential reading for students and professionals seeking a thorough understanding of the fundamentals of marketing.
Details e-book Principles of Marketing
🗸 Author(s): PRAFULLA AGNIHOTRI PHILIP T. KOTLER, GARY ARMSTRONG
🗸 Title: Principles of Marketing (17th Ed)
🗸 Rating : 4.5 from 5 stars (611 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
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