Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.   However, many of them will fail and waste a lot of money in the process.  Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth. For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch. In this book, you'll learn:•    How to turn shift your culture to embrace a product-mindset•    The capabilities you to be successful and whether or not you should acquire them or grow them internally•    How much money to invest in exploring and building more scalable solutions and products•    How to ensure there is a viable market for your product idea•    How to sequence investments in new product development•    How to successfully source and work with developers and data scientists•    How to inexpensively test your ideas before investing in development•    How to win the hearts and minds of your sales team to ensure your new products are commercially successful•    Bonus: Key point summaries at the end of each chapter to help you lock in what you learn•    Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and productsProductize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Details e-book Productize

🗸 Author(s): Eisha Armstrong
🗸 Title: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
🗸 Rating : 4.4 from 5 stars (124 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Productize by Eisha Armstrong

Bently Miller
This beautifully illustrated cookbook is a culinary journey around the world, showcasing a diverse array of delicious recipes from every corner of the globe. From exotic street food to traditional home-cooked meals, each dish is a celebration of the rich tapestry of global cuisine. With its mouthwatering photographs and easy-to-follow recipes, this book is a must-have for any aspiring chef.

Sherree Franklin
This captivating novel weaves together history and romance in a sweeping saga of love and loss set against the backdrop of war-torn Europe. As the world is torn apart by conflict, the lives of the protagonists are forever changed by the tumultuous events of the time. With its vivid imagery and poignant storytelling, this book is a moving tribute to the resilience of the human spirit.

Chesslie Miller
Delve into the pages of this thought-provoking philosophical treatise, where the author grapples with some of life's most profound questions. From the nature of existence to the meaning of morality, each chapter offers a fresh perspective on the human condition. With its rigorous logic and elegant prose, this book is sure to spark lively debate and introspection.

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