Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.   However, many of them will fail and waste a lot of money in the process.  Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth. For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch. In this book, you'll learn:•    How to turn shift your culture to embrace a product-mindset•    The capabilities you to be successful and whether or not you should acquire them or grow them internally•    How much money to invest in exploring and building more scalable solutions and products•    How to ensure there is a viable market for your product idea•    How to sequence investments in new product development•    How to successfully source and work with developers and data scientists•    How to inexpensively test your ideas before investing in development•    How to win the hearts and minds of your sales team to ensure your new products are commercially successful•    Bonus: Key point summaries at the end of each chapter to help you lock in what you learn•    Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and productsProductize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Details e-book Productize

🗸 Author(s): Eisha Armstrong
🗸 Title: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
🗸 Rating : 4.4 from 5 stars (124 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Productize by Eisha Armstrong

Bently Miller
Immerse yourself in a captivating romance novel that sweeps readers off their feet with its tale of forbidden love and passionate desire. Set against the backdrop of a lush tropical paradise, the story follows two star-crossed lovers as they navigate the complexities of their forbidden relationship. With its evocative prose and steamy romance, this book is guaranteed to set hearts racing.

Londyn Mitchell
Dive into a gripping thriller that takes readers on a pulse-pounding journey through the criminal underworld. Set in a gritty urban landscape, the story follows a determined detective as he races against time to catch a ruthless serial killer. With its twisty plot and nail-biting suspense, this book is guaranteed to keep readers on the edge of their seats.

Blysse Bond
Explore the depths of human emotion with this powerful collection of poetry, where words dance off the page and into the heart. From love and longing to despair and redemption, each poem offers a glimpse into the human experience in all its complexity. With its evocative imagery and lyrical prose, this book is a testament to the enduring power of poetry to move and inspire.

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