Membership Growth Comes From Retention, Not From Getting New MembersMy name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth. If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses. When you get your hands on this book you'll discover:• The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.• Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.• The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.• The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.
Details e-book Retention Point
🗸 Author(s): Robert Skrob
🗸 Title: Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses
🗸 Rating : 4.3 from 5 stars (280 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Retention Point by Robert Skrob
This beautifully illustrated cookbook is a culinary journey around the world, showcasing a diverse array of delicious recipes from every corner of the globe. From exotic street food to traditional home-cooked meals, each dish is a celebration of the rich tapestry of global cuisine. With its mouthwatering photographs and easy-to-follow recipes, this book is a must-have for any aspiring chef.
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.
Discover the secrets of the world's greatest masterpieces with this fascinating exploration of art history. From the Renaissance to the modern era, the author guides readers through the evolution of artistic styles and movements, offering insights into the lives and works of renowned artists. With its stunning visuals and insightful commentary, this book is a treasure trove of inspiration for art lovers and history buffs.
Related ebooks of Retention Point
Hacking Multifactor Authentication
Protect your organization from scandalously easy-to-hack MFA security “solutions” Multi-Factor Authentication (MFA) is spreading like wildfire across digital environments. However, hundreds of millions of dollars have been stolen from MFA-protected online accounts. How? Most people who use multifactor authentication (MFA) have been told that it is far less hackable than other types of authentication, or even that it is unhackable. You might be shocked to learn that all MFA solutions are actually easy to hack. That’s right: there is no perfectly safe MFA solution. In fact, most can be hacked at least five different ways. Hacking Multifactor Authentication will show you how MFA works behind…
The Girl with the Make-Believe Husband: A Bridgerton Preq...
RETURN TO THE WORLD OF THE BRIDGERTONS . . . ________________________________________Go back to where it all began with the second book in Sunday Times bestselling author Julia Quinn's dazzlingly witty Bridgerton prequel series. A generation before the Bridgertons, there were the Rokesbys . . .While you were sleeping . . .With her brother Thomas injured on the battlefront in the Colonies, orphaned Cecilia Harcourt has two unbearable choices: move in with a maiden aunt or…
The Reporter Who Knew Too Much: The Mysterious Death of W...
Was What’s My Line TV Star, media icon, and crack investigative reporter and journalist Dorothy Kilgallen murdered for writing a tell-all book about the JFK assassination? If so, is the main suspect in her death still at large?These questions and more are answered in former CNN, ESPN, and USA Today legal analyst Mark Shaw’s 25th book, The Reporter Who Knew Too Much. Through discovery of never-before-seen videotaped eyewitness interviews with those closest to Kilgallen and secret government documents, Shaw unfolds a “whodunit” murder…
Great Writing 1: Great Sentences for Great Paragraphs (Gr...
The new edition of the Great Writing series provides clear explanations, extensive models of academic writing and practice to help learners write great sentences, paragraphs, and essays. With expanded vocabulary instruction, sentence-level practice, and National Geographic content to spark ideas, students have the tools they need to become confident writers. Updated in this Edition: Clearly organized units offer the practice students need to become effective independent writers. Each unit includes: Part 1: Elements of Great…
The Diabetic Cookbook for Beginners: 500 Easy and Healthy Diabetic Diet Recipes for the Newly Diagnosed | 21-Day Meal Plan to Manage Type 2 Diabetes and Prediabetes Moon Best of Yellowstone & Grand Teton: Make the Most of One to Three Days in the Parks (Travel Guide) Secrets in the Sand: An Emotional Southern Second Chance Romance Tulips and forget-me-nots The Great Race: The Story of the Chinese Zodiac Pocket Guide to the Sacrament of Reconciliation Writing Hard Stories: Celebrated Memoirists Who Shaped Art from Trauma Birds of Missouri Field Guide (Bird Identification Guides) The Trade: Moving From the Life You Have to the Life You Want The Composition of Everyday Life, Concise (w/ MLA9E and APA7E Updates)
