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Marty Neumeier, author of The Brand Gap and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand. Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action. BONUS GUIDE: At the back of Kindle and paperback versions is a concise guide for applying the agile strategy principles in the story. Audiobook listeners can download the guide as a PDF.

Details e-book Scramble

🗸 Author(s): Marty Neumeier
🗸 Title: Scramble: How agile strategy can build epic brands in record time
🗸 Rating : 4.6 from 5 stars (135 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Scramble by Marty Neumeier

Keira Hunt
Dive into an epic fantasy novel where heroes embark on a perilous quest to save their world from an ancient evil. The world-building is richly detailed, immersing readers in a realm of magic and adventure. With its unforgettable characters and breathtaking action scenes, this book is sure to captivate readers of all ages.

Imogen Williams
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.

Angeline Waters
This captivating science fiction novel transports readers to a distant future where humanity has colonized the stars and forged new alliances among the cosmos. Against the backdrop of interstellar conflict, the story follows a group of intrepid explorers as they journey to the far reaches of space in search of a lost civilization. With its gripping plot twists and richly imagined world-building, this book is a thrilling adventure that will leave readers eagerly anticipating the next installment.