Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.
Details e-book Small Data
🗸 Author(s): Martin Lindstrom
🗸 Title: Small Data
🗸 Rating : 4.3 from 5 stars (337 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Small Data by Martin Lindstrom
Embark on a thrilling adventure with this gripping mystery novel that keeps readers guessing until the very end. Set in a picturesque village plagued by secrets and lies, the story follows a determined detective as he unravels the truth behind a series of baffling crimes. With its clever plot twists and compelling characters, this book is a must-read for fans of the genre.
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Dive into a gripping thriller that takes readers on a pulse-pounding journey through the criminal underworld. Set in a gritty urban landscape, the story follows a determined detective as he races against time to catch a ruthless serial killer. With its twisty plot and nail-biting suspense, this book is guaranteed to keep readers on the edge of their seats.
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