Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Details e-book Social Marketing
🗸 Author(s): Philip Kotler
🗸 Title: Social Marketing: Behavior Change for Social Good
🗸 Rating : 4.5 from 5 stars (76 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Social Marketing by Philip Kotler
Discover the untold stories of women who have shaped history with this illuminating collection of biographies. From pioneering scientists to revolutionary activists, each chapter shines a light on the remarkable achievements of women throughout the ages. With its inspiring tales of courage and resilience, this book is a celebration of female empowerment and achievement.
Discover the secrets of successful entrepreneurship with this insightful guide to starting and growing a business. Packed with practical advice and real-world examples, the author shares invaluable wisdom gleaned from years of experience in the business world. Whether you're a seasoned entrepreneur or just starting out, this book is a valuable resource for anyone looking to build a successful venture.
This poignant memoir offers a deeply personal account of one woman's journey to overcome adversity and find redemption. From childhood trauma to adult struggles, the author shares her experiences with honesty and vulnerability, offering hope and inspiration to readers facing their own challenges. With its raw emotion and powerful storytelling, this book is a testament to the resilience of the human spirit.
Related ebooks of Social Marketing
Mason Wright is living the dream as a first-year student at the most famous business school in the world, until a tragic accident in Boston derails his life. Expelled from school, with a cloud over his head, he jumps at a chance opportunity to interview for a job in Paris, hoping for a fresh start away from everyone who knows his past.Alone in a foreign land, Mason is befriended by a German expat named Hans…
The Pretty One: On Life, Pop Culture, Disability, and Oth...
From the disability rights advocate and creator of the #DisabledAndCute viral campaign, a thoughtful, inspiring, and charming collection of essays exploring what it means to be black and disabled in a mostly able-bodied white America. Keah Brown loves herself, but that hadn’t always been the case. Born with cerebral palsy, her greatest desire used to be normalcy and refuge from the steady stream of self-hate society strengthened inside her. But after years of introspection and…
A to Z Christian Dream Symbols Dictionary: Unlock Your Dr...
Many Christians believe we are living in both the most exciting and also the most precarious worldwide state of affairs in all of history as God is moving to bring the ages to a close. Therefore it is imperative and even critical for God’s people to place themselves in a position to hear what He is speaking and directing us to do in these times. From the beginning of time, dreams have been a major…
Black Earth: The Holocaust as History and Warning
NEW YORK TIMES BESTSELLER • “[Timothy] Snyder identifies the conditions that allowed the Holocaust—conditions our society today shares. . . . He certainly couldn’t be more right about our world.”—The New Republic A “gripping [and] disturbingly vivid” (The Wall Street Journal) portrait of the defining tragedy of our time, from the #1 New York Times bestselling author of On Tyranny ONE OF THE BEST BOOKS OF THE YEAR—The Washington Post, The Economist, Publishers WeeklyIn this epic history…
The Godparent Trap The Night Is Normal: A Guide through Spiritual Pain ASWB Masters Study Guide 2022-2023: New Outline + 340 Test Questions and Detailed Answer Explanations for the MSW Exam (Includes 2 Full-Length Practice Exams) The Writings of Aleister Crowley: The Book of Lies, The Book of the Law, Magick and Cocaine Baking for Two: The Small-Batch Baking Cookbook for Sweet and Savory Treats Avatar: The Last Airbender–North and South Part One The Vertical Diet CPACE Written Practice Questions: CPACE Practice Tests & Exam Review for the California Preliminary Administrative Credential Examination Raising Private Capital: Build Your Real Estate Investing Empire with Other People’s Money The Science of Breaking Out of Your Comfort Zone: How to Live Fearlessly, Seize
