Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Details e-book Strategic Management of Technological Innovation
🗸 Author(s): Melissa Schilling
🗸 Title: Strategic Management of Technological Innovation (Irwin Management)
🗸 Rating : 4.3 from 5 stars (96 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Strategic Management of Technological Innovation by Melissa Schilling
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