The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Details e-book The Basics of Media Writing
🗸 Author(s): Scott A. Kuehn,James Andrew Lingwall
🗸 Title: The Basics of Media Writing: A Strategic Approach
🗸 Rating : 4.4 from 5 stars (95 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Basics of Media Writing by Scott A. Kuehn
Discover the untold stories of women who have shaped history with this illuminating collection of biographies. From pioneering scientists to revolutionary activists, each chapter shines a light on the remarkable achievements of women throughout the ages. With its inspiring tales of courage and resilience, this book is a celebration of female empowerment and achievement.
Immerse yourself in the magical world of fairy tales with this enchanting collection of stories from around the world. From classic folklore to lesser-known myths, each tale is a timeless reminder of the power of storytelling. With its beautiful illustrations and captivating narratives, this book is sure to delight readers of all ages.
This gripping true crime narrative offers a chilling glimpse into the minds of some of history's most notorious criminals. From cold-blooded killers to master con artists, each chapter delves into the twisted motives and methods of these infamous individuals. With its riveting storytelling and meticulous research, this book is a must-read for armchair detectives and true crime enthusiasts alike.
Related ebooks of The Basics of Media Writing
eSCAPE: The 4 Stages of Becoming A Successful Entrepreneur
Being an Entrepreneur isn’t WHAT you do – it’s WHO you are. Many dream about becoming an Entrepreneur, yet no one has ever discovered the right formula to becoming one. What separates the Entrepreneurs who succeed from those who fail? Unfortunately, as we grow up “in the system” Entrepreneurship is never really presented as an option. As a matter of fact, everything we learn while growing up actually works against us when trying to succeed…
For turkey hunters the arrival of spring is anxiously anticipated. Redbud and dogwood blossoms color winter-weary woods and thunderous wild turkey gobbles greet the dawn. In all of hunting, there is nothing quite like the relationship between a turkey gobbler and a turkey hunter. It’s a connection that’s difficult to explain and nearly impossible to understand, unless you’re a turkey hunter. Author, Ron Jolly, has spent nearly six decades hunting wild turkeys with gun and…
Small Business Management: Launching & Growing Entreprene...
Spend less on your course materials with a subscription to Cengage Unlimited. With Cengage Unlimited You Can Get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester, no matter how many Cengage classes you take or materials you use. Access All Your Cengage Online Platforms This includes all your courses on faculty-assigned Cengage online platforms like MindTap, WebAssign, SAM, CengageNOWv2 and OWLv2. All For Only One…
ASVAB Study Guide 2023-2024: The Complete Exam Prep with ...
Achieve Your Military Career Dream: The Most Comprehensive ASVAB Guide for a Successful First Attempt! 98% Success Rate Guaranteed!The road to a fulfilling career in the Armed Forces is paved with the intricate ASVAB examination. Its wide-ranging syllabus, demanding questions, and restricted preparation time can turn your journey into a high-pressure marathon, often necessitating multiple exam attempts. Hunting for exhaustive resources covering every facet of the ASVAB can be strenuous and frustrating. This guide is…
What Mrs. Fisher Knows About Old Southern Cooking: Also Soups, Pickles, Preserves, etc. Self Love Notes: Uplifting Poetry, Affirmations & Quotes A Common-Sense Guide to Data Structures and Algorithms, Second Edition: Level Up Your Core Programming Skills And Then There Were Crumbs: A Cookie House Mystery (A Cookie House Mystery, 1) Necropolitics (Theory in Forms) Mastering Your 5D Self: Tools to Create a New Reality Make Your Own Living Trust Designology: How to Find Your PlaceType and Align Your Life With Design (Residential Interior Design, Home Decoration, and Home Staging Book) Gateways to Art Wyoming: A History of the American West
