<u>The</u> classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Details e-book The Copywriter's Handbook
🗸 Author(s): Robert W. Bly
🗸 Title: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
🗸 Rating : 4.7 from 5 stars (875 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Copywriter's Handbook by Robert W. Bly
Delve into the pages of this engrossing historical fiction novel, where the past comes alive in vivid detail. Set against the backdrop of a bygone era, the story follows the lives of ordinary people caught up in extraordinary events. With its richly drawn characters and immersive storytelling, this book offers a glimpse into a world long gone but not forgotten.
This captivating memoir offers a deeply personal glimpse into the life of a remarkable individual, whose journey from hardship to triumph serves as an inspiration to us all. From humble beginnings to extraordinary achievements, the author's story is a testament to the power of perseverance and determination. With its raw honesty and heartfelt emotion, this book is a must-read for anyone seeking inspiration and hope.
Explore the depths of human emotion with this powerful collection of poetry, where words dance off the page and into the heart. From love and longing to despair and redemption, each poem offers a glimpse into the human experience in all its complexity. With its evocative imagery and lyrical prose, this book is a testament to the enduring power of poetry to move and inspire.
Related ebooks of The Copywriter's Handbook
Book Scavenger (The Book Scavenger series, 1)
A New York Times bestseller! For twelve-year-old Emily, the best thing about moving to San Francisco is that it's the home city of her literary idol: Garrison Griswold, book publisher and creator of the online sensation Book Scavenger (a game where books are hidden in cities all over the country and clues to find them are revealed through puzzles). Upon her arrival, however, Emily learns that Griswold has been attacked and is now in a…
Dukes of Peril: Royals of Forsyth U (Royals of Forsyth Un...
The ruin of obsession, the madness of love, and the peril of duty.Remington Maddox broke my heart.Simon Perilini bruised my body.And Pretty Nick Bruin tried his hardest to steal my soul.As we struggle to make amends, the four of us must face the real fights occurring in Forsyth: The battle against the legacies of our fathers, the conflict for a Kingdom that's stronger than its King, and the wars we wage within ourselves.My Dukes have…
Godkiller: A Novel (Godkiller, 1)
USA Today Bestseller! "A richly rendered world . . . Kaner writes action that's both fun and intelligible . . . If "The Last of Us" didn't slake your thirst for stories of a grizzled fighter taking a tough kid on the road, then Godkiller should be your jam.”— The Washington Post“Godkiller will have you in its grasp from the first pages. . . An extraordinary journey.” — Samantha Shannon, New York Times bestselling author of The Priory of the Orange TreeEnter a land…
Percy Jackson and the Olympians, Book Two The Sea of Mons...
Don't get left behind! Read the Percy Jackson series before the Disney+ series comes out. You'll be proud to be seen with this stunning paperback edition.*“In a feat worthy of his heroic subjects, Riordan crafts a sequel stronger than his compelling debut.”--Publishers Weekly (starred review)After a summer spent trying to prevent a catastrophic war among the Greek gods, Percy Jackson finds his seventh-grade school year unnervingly quiet. His biggest problem is dealing with his new…
Pillow Talk Trivia for Couples: The Sexy Game of Naughty Trivia Questions (Hot and Sexy Games) Stocking Stuffers For Men: Fun Things To Do While You Sit On The Loo: Gifts For Teens and Adults: Fun for the Whole Family! The Color of Money: Black Banks and the Racial Wealth Gap An Industry Worth Fighting For Dreaming Way Lenormand Mason Bee Revolution: How the Hardest Working Bee Can Save the World – One Backyard at a Time Relic of the Gods (The Echoes Saga: Book 3) Do Stand So Close: My Improbable Adventure As Sting’s Guitarist How to Make Repeat Patterns: A Guide for Designers, Architects and Artists Human Resource Management: People, Data, and Analytics
