The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes:updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;new studies of health campaigns;expanded coverage of social media marketing;enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Details e-book The Dynamics of Persuasion

🗸 Author(s): Richard M. Perloff
🗸 Title: The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
🗸 Rating : 4.4 from 5 stars (81 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about The Dynamics of Persuasion by Richard M. Perloff

Danet Tucker
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This captivating novel weaves together history and romance in a sweeping saga of love and loss set against the backdrop of war-torn Europe. As the world is torn apart by conflict, the lives of the protagonists are forever changed by the tumultuous events of the time. With its vivid imagery and poignant storytelling, this book is a moving tribute to the resilience of the human spirit.

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