How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Details e-book The Power of Experiments
🗸 Author(s): Max H. Bazerman
🗸 Title: The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
🗸 Rating : 4.2 from 5 stars (84 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Power of Experiments by Max H. Bazerman
Dive into an epic fantasy novel where heroes embark on a perilous quest to save their world from an ancient evil. The world-building is richly detailed, immersing readers in a realm of magic and adventure. With its unforgettable characters and breathtaking action scenes, this book is sure to captivate readers of all ages.
Immerse yourself in a captivating romance novel that sweeps readers off their feet with its tale of forbidden love and passionate desire. Set against the backdrop of a lush tropical paradise, the story follows two star-crossed lovers as they navigate the complexities of their forbidden relationship. With its evocative prose and steamy romance, this book is guaranteed to set hearts racing.
Dive into a gripping thriller that takes readers on a pulse-pounding journey through the criminal underworld. Set in a gritty urban landscape, the story follows a determined detective as he races against time to catch a ruthless serial killer. With its twisty plot and nail-biting suspense, this book is guaranteed to keep readers on the edge of their seats.
Related ebooks of The Power of Experiments
A poignant and ultimately triumphant novel based on the incredible true story of children who braved the formidable danger of guarded, wintry mountain passes in France to escape the Nazis, from the acclaimed author of Courage, My Love. Southern France, 1942 In a remote corner of France, Jewish refugee Ella Rosenthal has finally found a safe haven. It has been three years since she and her little sister, Hanni, left their parents to flee Nazi…
Grace the Cove Dragon (Dragon Girls #10)
A super collectible series that celebrates the inner fire of everyday girls!Grace, Zoe, and Sofia share an incredible secret. They can transform into powerful Sea Dragons when they travel to the Magic Forest! Each of the girls has a deep love of the water. Grace is a skilled swimmer, Zoe is an avid surfer, and Sofia is an experienced diver. They must work together to save the forest’s waterways from the evil Fire Queen.Grace’s swimming…
“Rash captures the gritty realities of modern Appalachia with mournful precision...the novel contemplates timeless questions about human frailty, the divinity of nature and the legacies of our native landscapes.” -Atlanta Journal-ConstitutionA poetic and haunting tale set in contemporary Appalachia, New York Times bestselling author Ron Rash illuminates lives shaped by violence and a powerful connection to the land.Les, a long-time sheriff just three-weeks from retirement, contends with the ravages of crystal meth and his own…
Back in the long ago nineties, Rachel Walsh was a mess. But a spell in rehab transformed everything. Life became very good, very quickly. These days, Rachel has love, family, a great job as an addiction counsellor, she even gardens. Her only bad habit is a fondness for expensive sneakers. But with the sudden reappearance of a man she'd once loved, her life wobbles. She'd thought she was settled. Fixed forever. Is she about to…
Jin Shin Healing Touch: Quick Help for Common Ailments One Step Too Far: A Novel PMP Exam: Quick Reference Guide, Sixth Edition Plus Agile (Test Prep series) The Jumbo Jokes and Riddles Book for Kids: Over 500 Hilarious Jokes, Riddles and Brain Teasers Fun for The Whole Family The Bookshop at Water’s End Bridgerton: It’s In His Kiss (Bridgertons Book 7): Inspiration for the Netflix Original Series Bridgerton (Bridgerton Family) Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die A Healing Space: Befriending Ourselves in Difficult Times ESV Compact Bible (Canvas with Zipper, Camo Design) Chakra Balance: The Beginner’s Guide to Healing Body and Mind
