Why Fonts Matter

Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.

Details e-book Why Fonts Matter

🗸 Author(s): Sarah Hyndman
🗸 Title: Why Fonts Matter
🗸 Rating : 4.6 from 5 stars (305 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Why Fonts Matter by Sarah Hyndman

Bently Miller
Delve into the pages of this captivating novel, where the lines between reality and fantasy blur in a mesmerizing tale of magic and adventure. Set in a world where anything is possible, the story follows a group of unlikely heroes as they embark on a quest to save their kingdom from darkness. With its richly imagined world and engaging characters, this book is sure to enchant readers of all ages.

Miya Yates
This captivating novel weaves together history and romance in a sweeping saga of love and loss set against the backdrop of war-torn Europe. As the world is torn apart by conflict, the lives of the protagonists are forever changed by the tumultuous events of the time. With its vivid imagery and poignant storytelling, this book is a moving tribute to the resilience of the human spirit.

Kendal Jennings
Discover the secrets of the world's greatest masterpieces with this fascinating exploration of art history. From the Renaissance to the modern era, the author guides readers through the evolution of artistic styles and movements, offering insights into the lives and works of renowned artists. With its stunning visuals and insightful commentary, this book is a treasure trove of inspiration for art lovers and history buffs.

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