Win Bigly: Persuasion in a World Where Facts Don’t Matter

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.  This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Details e-book Win Bigly

🗸 Author(s): Scott Adams
🗸 Title: Win Bigly: Persuasion in a World Where Facts Don't Matter
🗸 Rating : 4.4 from 5 stars (1561 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Win Bigly by Scott Adams

Keira Hunt
Dive into an epic fantasy novel where heroes embark on a perilous quest to save their world from an ancient evil. The world-building is richly detailed, immersing readers in a realm of magic and adventure. With its unforgettable characters and breathtaking action scenes, this book is sure to captivate readers of all ages.

Spring Baldwin
Discover the untold stories of women who have shaped history with this illuminating collection of biographies. From pioneering scientists to revolutionary activists, each chapter shines a light on the remarkable achievements of women throughout the ages. With its inspiring tales of courage and resilience, this book is a celebration of female empowerment and achievement.

Rawena Briggs
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