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Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize ― YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders ― as well as his own personal brand. In this practical and inspiring book, you will learn:How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-To-Preneur vs. Ideapreneur ― Which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and servicesHow to cultivate “rocket ship relationships” that skyrocket your revenue, and influence

Details e-book You Are The Brand

🗸 Author(s): Mike Kim
🗸 Title: You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
🗸 Rating : 4.8 from 5 stars (294 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about You Are The Brand by Mike Kim

Kinsee Lamb
This beautifully illustrated cookbook is a culinary journey around the world, showcasing a diverse array of delicious recipes from every corner of the globe. From exotic street food to traditional home-cooked meals, each dish is a celebration of the rich tapestry of global cuisine. With its mouthwatering photographs and easy-to-follow recipes, this book is a must-have for any aspiring chef.

Kendyll Howe
Discover the secrets of successful entrepreneurship with this insightful guide to starting and growing a business. Packed with practical advice and real-world examples, the author shares invaluable wisdom gleaned from years of experience in the business world. Whether you're a seasoned entrepreneur or just starting out, this book is a valuable resource for anyone looking to build a successful venture.

Kinnsie Holt
This gripping true crime narrative offers a chilling glimpse into the minds of some of history's most notorious criminals. From cold-blooded killers to master con artists, each chapter delves into the twisted motives and methods of these infamous individuals. With its riveting storytelling and meticulous research, this book is a must-read for armchair detectives and true crime enthusiasts alike.