"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system―past and present." ―Ted Ryan, the Coca-Cola CompanyBy examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations
Details e-book Citizen Coke
🗸 Author(s): Bartow J. Elmore
🗸 Title: Citizen Coke: The Making of Coca-Cola Capitalism
🗸 Rating : 4.6 from 5 stars (107 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about Citizen Coke by Bartow J. Elmore
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