Citizen Coke: The Making of Coca-Cola Capitalism

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system―past and present." ―Ted Ryan, the Coca-Cola CompanyBy examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations

Details e-book Citizen Coke

🗸 Author(s): Bartow J. Elmore
🗸 Title: Citizen Coke: The Making of Coca-Cola Capitalism
🗸 Rating : 4.6 from 5 stars (107 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle

Readers' opinions about Citizen Coke by Bartow J. Elmore

Adisson Wright
This gripping thriller takes readers on a rollercoaster ride through the dark alleys of a crime-ridden city, where the protagonists must unravel a complex web of deceit to solve a murder. The plot twists are relentless, keeping readers on the edge of their seats until the final revelation. With its well-developed characters and gritty atmosphere, this book is a must-read for fans of the genre.

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Dive into a world of magic and mystery with this enchanting fantasy novel, where mythical creatures and ancient prophecies collide in an epic battle for survival. As darkness descends upon the land, a young hero must rise to fulfill his destiny and save the kingdom from destruction. With its richly imagined world and compelling characters, this book is sure to transport readers to a realm of wonder and adventure.

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