These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Details e-book The Jobs To Be Done Playbook
🗸 Author(s): Jim Kalbach
🗸 Title: The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
🗸 Rating : 4.5 from 5 stars (243 reviews)
🗸 Languange: English
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Jobs To Be Done Playbook by Jim Kalbach
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